BREAKING NEWS: TREATS ARE UNDER THREATBREAKING NEWS: TREATS ARE UNDER THREATBREAKING NEWS: TREATS ARE UNDER THREATBREAKING NEWS: TREATS ARE UNDER THREATBREAKING NEWS: TREATS ARE UNDER THREATBREAKING NEWS: TREATS ARE UNDER THREAT

MAKE
TREATS,
TREATS
AGAIN.

The Treaty stamp

We're on a mission to stop the treat optimising, and save our treats.

Protein-packed this, sugar-free that - Everything's being optimised and turned into a performance enhancing something or other.

We're all for looking after yourself, but can we please just have a cookie without it trying to improve our lives (excpet warm our hearts)?

No health kick agenda - just proper cookies with great big chocolate chunks (not invisible chips!).

I'M IN. JOIN THE TREATY

No petitions or protests, just excellent treats.

So, what's in the Treaty?Glad you asked
First things first.

Cookies should taste like cookies.

Not a gym supplement having an identity crisis.

Another thing...

Chocolate chunks are non-negotiable.

And we don't mean three sad little chips.

Do we NEED to say it out loud?

Enjoyment is a perfectly good reason.

You don't need to justify a cookie.

NOT EVERYTHING NEEDS OPTIMISING. SOME THINGS JUST NEED CHOCOLATE CHUNKS.
WANTED TREATS THAT ACTUALLY TASTE GOOD

A VERY IMPORTANT SNACK MISSION

DO YOUR BIT.
SAVE A COOKIE.

We're not here to optimise your productivity, maximise your morning routine or help you become your personal best. Sometimes you just fancy a cookie, and we think that's a perfectly good reason.

Real chocolate chunks. Ridiculously good mini cookies. Absolutely no self-improvement required.

SMALL THINGS. BIG FEELINGS.

Why does making something miniature automatically make it ten times cuter? For example...

Tiny dogs, Mini bags, Little hotel toiletries....

We don't make the rules - we just make the cookies mini sized, for your perfect snack.

Cute enough to catch your eye. Delicious enough to become your regular.

The people have spoken (sort of).

SETTLE THE SNACK DEBATE.

Which snack deserves a spot in your cupboard? This poll is completely unbiased. (probably not)

Cast your extremely important vote.

Picnics Parties Road trips Lunchboxes Cinemas Cuppa breaks Morning treats Afternoon treats Midnight feasts

OPEN. SNACK. ZIP. REPEAT.

A packet you can't close again? In this day and age? We're not having it.

We're working on resealable pouches, so you can grab a handful, zip them back up and save the rest for later.

No more stale cookies once the pack is opened (or ripped), just more cookies whenever you fancy.

Finally, a cookie packet that gets it.

I'M SOLD

THE OFFICIAL UNOFFICIAL UNIFORM

NO COOKIES YET.
GOT THE MERCH THOUGH.

The cookies are still a work in progress, but apparently we couldn't wait to make the merch. Hoodies, hats and other ways to show your support for snacks being snacks.

100% SNACK
SUPPORTER
1 3
View all

GOOD COOKIES. NO FUNNY BUSINESS.

We're all about making cookies that taste ridiculously good, while being thoughtful about what goes into them. No added protein, don't worry.

Palm oil free

A choice we've made from the start. It seems every item in the cookie aisle is made with this these days.

Real chocolate chunks

We want to leave the sad little chips (that barely count) out of it.

No artificial colours

Cookies don't need them!

No artificial flavours

Real cookies and real chocolate doesn't need anything extra.

PEOPLE WHO LOVE SNACKS

WANTED!

We're building Mini Bits from the ground up, and we'd rather make cookies people actually want than sit in a room guessing.

So tell us what you think - vote on flavours. Have your say on pack sizes and help us decide what makes the cut.

You might even get first dibs on tasting them.

TASTE OUR BITS

ATTENTION, PEOPLE WITH MONEY

GOT BIG
DOUGH
ENERGY?

BACK THE BITS.
BEFORE THEY'RE BIG.

We've got the cookies. Well, almost. Now we need the dough to make them happen.

We're building Mini Bits to give the UK biscuit aisle a much-needed shake-up. Think mini chocolate chunk cookies, bold branding and resealable packs made for snacking pretty much anywhere.

We've got big plans for these little cookies, including a spot on the shelves of major UK retailers. But first, we need to get them into actual bags.

We're raising pre-launch investment to fund manufacturing and our first stock run. If you fancy backing a challenger snack brand from day one, let's talk.

LET'S TALK DOUGH

No cookies to send you yet. But we can send you a pitch deck.

ONE SERIOUS COOKIE CRAVING

FROM TWO FOUNDERS.

We're the people behind Mini Bits, and we've got a little problem with how serious snacking has become.

We think the cookie aisle could do with a fresh face, a little more personality and a product that makes people smile before they've even opened the packet. So we're building one.

We're early in the journey, and we want you along for the ride. Whether you've got an opinion, an idea or just a very strong feeling about chocolate chunks, our inbox is open.

Kirsty & James

TALK COOKIE TO US

Disclaimer: No cookies are currently in danger. We're just very serious about snacks